A Strong Process Delivers Successful Projects

We believe that the basis of any successful project is open communication and a clear focus on your organization's objectives, whether it be implementing a search engine optimization campaign, redesigning your brand, or launching a new website. We have a goal-oriented process to achieve results in a timely manner.

Phase 1: Kick-Off

Design Talk - what message you want to convey, current branding, color palette
Content Talk – we will ask questions to fully understand your business in order to develop site structure and SEO content
SEO Talk – we will find out if you currently have any SEO assets that we may be able to leverage
SEM Talk - we will see if you want to do any pay per click marketing

Phase 2: Research

Assessment of current site for benchmarking
Internal Analysis – what sets you apart from the competition
Competitor Analysis – what are they doing to gain better SERP results
Keyword Research
Link Research
Product will be an SEO Research Document

Phase 3: Planning and Strategy

Content Strategy and Wire Diagrams
Link Building Strategy
Social Media Strategy
Search Engine Strategy
Search Engine Marketing Strategy
Technical Strategy
Product is the Website Architecture and SEO/SEM Plan which contains information on internal and external proposed optimizations (this plan will be revised every few months after site launch)

Phase 4: Design

Our designer will come up with concepts for home and internal pages
Once a design is approved additional visual elements will be produced according to site architecture
Original or stock photography will be researched and acquired
Product will be Approved Design Layouts as well as a Style Guide

Phase 5: Implementation